The Admap Prize 2016

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The Admap Prize encourages and rewards excellence in strategic thinking in brand communications. Essays are judged by a panel of the industry’s foremost thought leaders. The Admap Prize is a unique opportunity to have the quality of your ideas recognized by some of the industry’s leading thinkers and for those ideas to be published in admap magazine, which for half a century has been synonymous with thought leadership and the propagation of ideas. It is an essay-based competition, free to enter, with a $5,000 cash prize to the author of the Gold-awarded essay. Winning essays will be published in a special edition of Admap magazine and on

How should marketing adapt to the era of personalization?

Warc Ltd

$5,000 cash prize

February 15th, 2016

» You must complete and return an Entry Form containing your essay by February 15th, 2016.
» If you want to be reminded of the deadline date, then please register your intention now by emailing putting “Reminder” in the subject line.
» The Admap Prize 2016 (hereafter “the Admap Prize”) is open to any individual or group involved in brand communications in any country, industry sector or discipline.
» The Admap Prize is free to enter
» To enter the Prize, entrants must complete the online registration process and send us via email a completed Admap Prize entry form before the Prize deadline. The Prize deadline is February 15th, 2016.
» Please follow @colin_admap on Twitter and Admap magazine in print or on the iPad (you can subscribe at for updates or refer to the Admap Prize site online at Submitting incomplete or false information or failing to meet the final deadline could result in your entry being rendered ineligible for the Admap Prize.
» Multi-authored entries are eligible for the Admap Prize. Multi-authored entries – submitted either by different individuals within the same company or by combinations of different companies – should be clearly labelled as such on entry forms and during the online registration process. Only one cash prize of $5,000 will be awarded to a winning entry.
» The Admap Prize will be awarded to the essay, in the opinion of the judges, which best addresses the topic: How should marketing adapt to the era of personalisation?
» The arguments made in addressing the topic should be supported by examples/evidence.
» Judges will score essays for the quality of their ideas, argument, evidence and writing style. Essays should be submitted in the English language and be between 2,000 and 2,500 words long. The essay should be original, unpublished and should represent the author’s own thinking.
» Entries should be written and submitted in the style of an essay on the official Entry Form as a Word document, and not, for example, as a Powerpoint presentation. Charts and supporting graphics may be submitted as separate files, but it is not obligatory to include them and the entry will not lose points if none are submitted.
» Judging will be based on:
1. The strength of the idea (25%)
2. The arguments made in support of the idea (25%)
3. The evidence that supports the arguments (25%)

» The writing style – the way in which the idea, arguments and evidence are presented, how well they are communicated to the reader and how readable is the essay (25%)
» Note: In judging, allowance will be made for authors for whom English is not their first language.
» Warc will not be held responsible for any incorrect or incomplete entries. During the judging process, Warc may ask entrants to clarify information or answer supplementary questions. Entrants will be asked to supply answers within five working days of receipt of Warc’s request.
» The judges’ decision is final and no correspondence will be entered into regarding their decisions.
» When you have completed your essay, enter it at the end of this entry form in Word doc form and email it to The essay must be submitted in Word format in the original font at the end of this entry form.
» Read the full essay terms and conditions here

Please send all inquiries on this contest to

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Julius Kessy

Founding Writer, and CEO at My Writers Bureau
Howdy friend! I'm Julius, a quite, a bit shy, but easy going guy... Thanks for stopping by! At My Writers Bureau, I write for my readers and clients, meanwhile honing my writing skills. I can help you do the same. Starting this blog, just out of a hobby, and seeing it growing pretty fast, is a joy! Feel free to leave your comment and help me spread the word.
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